Making the Case - How to Write the Essential Building Block for Fundraising Appeals (two parts):

June 24 & July 1, 3:00-4:30 pm ET


Parts 1 & 2,  June 24 & July 1, 3:00-4:30 pm ET  with Tony Spearman-Leach 
Case Statements are a fundamental part of fundraising of all types.  They are also integral to your Board and your staff understanding the “Why,” “The Need,” and “How” you contribute to the communities your organization serves.   They say what are your outcomes and impact and what you hope to do with the gift you are asking for – whether it’s an individual gift or a grant.    
In this practical workshop, we will explore why case statements are necessary AND useful and what the elements of the best ones are.  We’ll give advice on writing the case statement for your own proposals, and we will provide feedback on your work.   At the end of the two-part workshop, participants will have draft case statements they can adapt and use in both staff and board training and in the fundraising work in their communities.

Facilitator:   Tony Spearman-Leach, Make-A-Wish Mid-Atlantic; Mike Wassenaar, ACM
Part One (90 minutes):   June 24 3:00 pm ET
Part Two (90 minutes):  July 1  3:00 pm ET
(Note:  Attendees must attend Part One to participate in Part Two)