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Alliance for Community Media Survey Results Demonstrate Impact of Community Media Centers

Contact: Diana Cummins
703-506-2889
dcummins@allcommunitymedia.org

FOR IMMEDIATE RELEASE

 

Alliance for Community Media Survey Results Demonstrate Impact of Community Media Centers

(McLean, VA, January 10, 2013) –  More than 200 member organizations participated in the Alliance for Community Media’s (ACM) survey of community media centers’ 2012 election program offerings.  Community media centers often serve as the only source of local news and information, and ACM’s survey results reinforce the value of — and critical need to preserve — community media centers in throughout the U.S.

The survey was conducted Fall, 2012 to assess the (i) amount of 2012 election programming produced or carried by community media centers; (ii) the type of election programming aired; and (iii) the involvement of community partners in developing election programming.  Participating centers represent a mix of public, educational and governmental non-commercial cable channels from around the country, including urban and rural centers.  Key findings include:

  • 85% of community media centers produced and/or aired 2012 election programming;
  • The most common reason for not producing or airing election programming was lack of staff and resources;
  • 52% of responding centers aired ten or more hours of 2012 election coverage;
  • Of the elections covered, 95% of centers carried local election programming, 74% provided state election programming, and 33% aired national election programming;
  • The vast majority of responding centers relied on three programming formats for election coverage:  candidate debates; candidate interviews and town hall/candidate forums;
  • More than 75% of community media centers collaborated with other organizations to offer election programming, with the League of Women Voters, Local Chambers of Commerce, local community colleges and universities most often cited as a key partners.

“Our members continue to fill the void in their communities by providing critical and timely local news and information,” said Sylvia Strobel, Executive Director of the Alliance for Community Media.  “Citizens have a right to be informed about candidates, local referendums and state ballot measures, and community media centers are often the only source for this critical information.”

In addition to cable television programs, many community media centers offered supplemental election information on their websites and social media platforms.  For more information, visit www.allcommunity.org.

 

About the Alliance for Community Media:  Founded in 1979, the Alliance for Community Media is a national, non-profit membership organization committed to ensuring access to electronic media for all people.  The Alliance for Community Media carries forth its mission by educating, advocating and acting as a resource for the more than 3,000 Public, Educational and Governmental (PEG) cable channels nationwide. For more information, visit ACM’s new website at www.allcommunitymedia.org.